...is a major project focus on the cost-effective and convenient electronic payments services, for national and regional bill-issuing companies (such as utilities, telephony providers and other major service companies), as well as, offering a safe, convenient, easy to use service to the consumers, i.e. ‘One Stop Shop Service’ and more free time to enjoy life!

Launching the service in Romania is possible due to the contribution of the PayUp Holding team leader – Luís Janeiro - together with a group of highly motivated professionals, selected for their special skills and the support of partners and shareholders.


PayUp Rom was created on March, 2008, and has a share capital of 1,7 mln Lei.

I.e. electronic mobile top up and other services available in retail chains, through terminals. The PayUp aims to develop and expand, on the basis of a proven technology and a wide retail network, and achieve millions of contacts in their points of sales.


PayUp Holding B.V. supported by several financial institutions, is funded by BPN Bank, EFISA Bank and Venture Capital funds. Its home based in the Netherlands – Amsterdam.
Acting on an international level and being supported in an extended knowledge of the retail value chain, PayUp aims to be recognized as a multinational brand of convenient electronic services and, through a large agent network, offer the best service to Our Consumers, with state of the art technology in the payments industry.
PayUp is developing this service in several territories in Europe, Latin America, Middle East and Africa, usually as joint-ventures with local partners, experts in local retail market.